Traditionally social media was seen as a faction of solely marketing or public relations. However, as the landscape changes, social media is now more fluid and should be integrated into both.
I've managed social media pages across several industries, which included drafting and overseeing the creation of monthly content calendars for year-long campaigns, daily engagement and planning and supervising photoshoots for original content creation for Facebook, Twitter and Instagram. I also monitored the news for relevant and timely articles to keep clients and pages on trend and garner high engagement.
In addition to monthly and yearly campaigns, I also was responsible for all social media posting throughout each trade show, some of which typically ran over 2-4 days and had over 20,000 attendees on-site. Responsibilities included live tweeting at popular sessions, capturing celebrity appearances and announcements on the show floor and engaging with followers and users tagging or posting on client pages. After my first year managing my client, SuperZoo, North America’s leading pet retail trade show and conference, Facebook grew by 12%, Twitter increased by 28% and Instagram saw 169% growth, while press attendance at the show grew by 38% simultaneously.
I currently assist the National MS Society's social media team with live social media videos and/or tweeting at events, like live-tweeting the Society's appearance in a panel discussion at the 2020 JP Morgan Healthcare Conference, which earned a combined 121,750 impressions across all Society social channels.
Some highlights from campaigns I've worked on in the past are below: