Traditionally social media was seen as a faction of solely marketing or public relations. However, as the landscape changes, social media is now more fluid and should be integrated into both.
I've managed social media pages across several industries, which included drafting and overseeing the creation of monthly content calendars for year-long campaigns, daily engagement and planning, and supervising photoshoots for original content creation for Facebook, Twitter and Instagram. I also monitored the news for relevant and timely articles to keep clients and pages on trend and garner high engagement.
In addition to monthly and yearly campaigns, I am specialized in posting live throughout large scale events. I personally managed the social pages for national trade shows, some of which run over 2-4 days and have over 20,000 attendees on-site. Responsibilities included live tweeting at popular sessions, capturing celebrity appearances and announcements on the show floor and engaging with followers and users tagging or posting on client pages. After my first year managing my client, SuperZoo, North America’s leading pet retail trade show and conference, the client's Facebook grew by 12%, Twitter increased by 28% and Instagram saw 169% growth, while press attendance at the show grew by 38% simultaneously.
Most recently I assisted the National MS Society's social media team with live social media videos and/or tweeting at events, like live-tweeting the Society's appearance in a panel discussion at the 2020 JP Morgan Healthcare Conference, which earned a combined 121,750 impressions across all Society social channels.
Some highlights from campaigns I've worked on in the past are below:
The Society was invited as the first advocacy group to speak at the panel discussion around drug pricing by Endpoint News. I was responsible for live-tweeting the discussion, which earned 26,750 impressions and more than 250 engagements
Filming the final stretch of 50 miles, walking toward a cure for MS
Announced Most Inspirational Walker at mile 49
Media interviews on the SuperZoo 2015 show floor
Bird's eye view of SuperZoo floor
Quoted as an expert in the field for Security Sales & Integration