public relations

I specialize in national lifestyle consumer brands, with a focus on product marketing and brand awareness. Some say media relations is my superpower. But above all else, I am a storyteller with expertise in nearly every channel of branding.
  • strategic internal and external communications
  • media relations
  • crisis communications
  • brand positioning
  • thought leadership
  • narrative and messaging development
  • conduct and analyze consumer surveys
  • influencer marketing
  • social media
  • event coordination
  • create and execute quarterly pitching calendars
  • creative concepting  
  • executing multiple campaigns simultaneously
I have earned my clients organic coverage in top tier media outlets like Good Morning America, WSJ (print + online), WaPost (print + online), O, The Oprah Magazine, Associated Press, WomensHealth.com, Business Insider, U.S. News & World Report, Forbes.com, Yahoo!, Inc.com, USAToday.com, HuffPost, Travel+Leisure, Real Simple, POPSUGAR, Reuters TV, Shape, TravelChannel.com, Healthline, ReadersDigest.com, Boston Globe, Refinery29, UpWorthy, SheKnows.com, Pregnancy and Newborn, Security Sales & Integration (all my tech geeks know what's up), and more. 
Some of my past clients include the National MS Society, PMD Beauty, Daiya Foods, CCRM, Red Bull Launchpad, Reverie, PADI, VIM & VIGR, LA VICTORIA Salsa, Mooala, Songa Designs, VStar, Robo 3D, Senior Helpers, SuperZoo and others.
O, The Oprah Magazine, Nov 2018
O, The Oprah Magazine, Nov 2018

Daiya's survey results included in a story about plant based eating

National MS Society + Women's Health
National MS Society + Women's Health

National MS Society provides insights on how to avoid unexpected medical bills

Inc.com
Inc.com

Feature on Reverie Sleep Coach (2 weeks after it launched to the public)

HuffPost
HuffPost

CCRM shares commentary on minorities and infertility

The Wall Street Journal
The Wall Street Journal

Feature story on Town Square, powered by Senior Helpers

USA Today
USA Today

Feature story on CCRM's patient

Shape.com
Shape.com

PADI and PADI Ambassadivers featured in a roundup of top women in diving

Daiya Real Simple March 2018 issue
Daiya Real Simple March 2018 issue

Daiya's pizza selected as Best Vegan Pizza, included in print and online

Travel & Leisure
Travel & Leisure

Reverie sleep expert shares sleep tips for traveling

US News & World Report
US News & World Report

Senior Helpers offers expert commentary on speaking to aging loved ones about assisted living

Good Morning America, June 2017
Good Morning America, June 2017

VIM & VIGR, GMA

SheKnows.com
SheKnows.com

CCRM offering commentary on the myth of fertility and breast cancer

PADI Travel AP
PADI Travel AP

PADI Travel, launched Jan 2018, featured on the Associated Press and picked up to Washington Post, NYTimes, ABC News and 20 others.

Daiya in Delicious Living Sept 2017
Daiya in Delicious Living Sept 2017

Daiya cream cheese featured in Delicious Living magazine, Sept 2017

Daiya cheezecakes on PopSugar
Daiya cheezecakes on PopSugar

PopSugar gave a raving review for Daiya's new vegan cheezecake 2 weeks before it hit shelves

Reverie on HuffPost
Reverie on HuffPost

Reverie sheets on HuffPost

Shape May 2017
Shape May 2017

VIM & VIGR, Shape May 2017

Reverie on Reuters TV
Reverie on Reuters TV

Reverie's concept bed at CES 2018 featured on Reuters TV

Reverie in First For Women
Reverie in First For Women

Reverie sheets and pillows featured in First For Women

Daiya cheezes on CookingLight.com
Daiya cheezes on CookingLight.com

Daiya cheezes on CookingLight.com, Feb 2018