events

I've helped execute small-scale exclusive events for influencers, multi-day sporting events, planned booths at large-scale trade shows like CES, and managed press rooms of national trade shows and coordinated CSR initiatives with budgets of $20,000 and upwards. 

 

Notable Achievements: 

  • As the sole PR manager of Bike MS: Bay to Bay, a 150-mile charity ride for multiple sclerosis raising over $1.2M, in 2019 I secured a total of 35 online and broadcast stories covering the event, a 40% increase from the previous two years. This coverage earned an estimated ad value of over $245,000

  • After my first year leading PR efforts for the pet retail show SuperZoo, the number of publications and online outlets that attended the annual show grew by 78%, and media coverage for the event increased by more than 20%

  • When working at SDA Security, we were awarded Best Community Service Outreach Program in the 18th annual SAMMY Awards for our efforts in partnership I managed with the Burn Institute (View article, here)

An example of an influencer event I spearheaded for Daiya Foods in partnership with Blaze Pizza is below:

 

insta stoties

FROM SIX DIFFERENT INFLUENCERS

140k social reach