A brand is bit of an elusive thing. It's sometimes difficult to put into words what your brand *is*, but it''s often easy to say what it's not.
However, no matter the industry, the most successful brands have a clear and consistent brand identity that is both trustworthy and authentic. Because when you break it down, your brand identity is essentially the personality of your business and a commitment you make to your customers.
I have developed the brand identity for health and wellness consumer products, coffee brands, hotels and luxury properties, which includes the following:
key brand buzz words and messaging planks
development of brand personas based on target audience(s)
crafting of concise brand mission statements
leadership bios written in sync with brand tone
ghostwriting bylines on behalf of leadership team
I am passionate about helping humanize brands and build genuine connections with your customers.